What are clusters and why are they useful?

Clusters are groups of related keywords that should be targeted in the same article. There are several benefits to using clusters when planning your content:

  • They can make it easier to review and organize your list of keywords by grouping similar keywords together.
  • They can help you avoid keyword cannibalization or the situation where multiple pages on your website compete against each other in the search results for the same keywords.
  • They can increase your chances of ranking by allowing you to cover a broader range of topics and questions, which can help you better address the search intent of users.

Overall, using clusters can be a useful way to streamline your keyword research and content planning process, and help you create more effective and targeted content for your website.

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