Should I go for keywords that just have one fruit icon?

We recommend targeting keywords that have at least two weak spots in the top 10 search results. If there's only one weak spot, it's possible that the page may be ranking well due to luck, the use of private blog networks (PBNs), or a temporary boost from Google.

In general, the fewer fruit icons a keyword has, the more challenging it may be to rank in the top 10 search results.

It's always a good idea to carefully analyze the specific pages that are currently ranking for a keyword to see if you can create a better on-site experience and improve your chances of ranking well for that keyword.