I have an affiliate website, with whom am I competing?

If you have an affiliate website, you'll typically be competing with other affiliate websites for rankings in the search results.

Google is able to identify the type of websites, such as an affiliate site, a shop, or a media site, and certain keywords may be more relevant for certain types of websites.

To identify the affiliate websites that you're competing with, you can use the advanced view or competition tab in your keyword research tool.

You can also be aware that some affiliate websites may try to disguise themselves as other types of websites, such as e-commerce sites, in order to rank for more commercial keywords.

For example, they may install a shopping cart plugin and include a navigation bar with a cart in an attempt to appear more like an e-commerce site to Google.