What does DA mean ? Why should I care?

There are various metrics that can be used to measure the authority of a website, such as Domain Authority (DA). DA is a metric created by MOZ that's based on the number and quality of backlinks to a website.

When you're just starting out with a new website, you'll likely have few or no backlinks and a low DA, which can make it difficult to compete with more established websites that have a higher DA.

Knowing the DA of your own website can be useful for planning your content strategy, as it can help you to identify which websites you can realistically compete with.

When you're just starting out, you may want to focus on targeting keywords where the top-ranking websites have a DA below 20. This can help you to focus your efforts on more attainable goals while you build up the authority of your own website.