When I check manually the SERPs, I get different results?

A few things that need to be considered to explain differences:

  • By default, the SERP fetched by LowFruits is for mobile (not desktop), but you can change it in your default user settings here https://lowfruits.io/dashboard/defaults or the advanced options of your report (before generating the report).

    Results can also depend on the type of device and browser. 

  • SERPs depend on the location and language. You might be doing your manual analysis in the UK and extracted the SERPs, using the tool, for the US.
  • SERPs can change according to your Google search history. That's why navigating in private mode is important when doing manual analysis.
  • Positions in the SERPs can change from one moment to another. This can also be seen in Google Search Console with daily position average data that isn't always round numbers.
  • Results can depend on the Google Data Center.

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