What max DA should I aim for when generating a report ?

If you do not have a website or are just starting out, you should not include a maximum Domain Authority (DA) value when conducting keyword research.

By default, the DA threshold is set to 20, which indicates weak authority. If you already have a website, you can enter the URL in the corresponding field.

When analyzing the search engine results pages (SERPs), the keyword research tool will then identify keywords where the top-ranking websites have a lower DA than your own website, and tag these keywords as low-hanging fruit.

This can help you to identify opportunities to rank for keywords that are more attainable for your website, given its current level of authority.