What are clusters and why are they useful ?

Clusters are groups of related keywords that should be targeted in the same article. There are several benefits to using clusters when planning your content:

  • They can make it easier to review and organize your list of keywords by grouping similar keywords together.
  • They can help you avoid keyword cannibalization or the situation where multiple pages on your website compete against each other in the search results for the same keywords.
  • They can increase your chances of ranking by allowing you to cover a broader range of topics and questions, which can help you better address the search intent of users.

Overall, using clusters can be a useful way to streamline your keyword research and content planning process, and help you create more effective and targeted content for your website.

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